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07:40 AM

Yahoo Customer Database Unaffected By Breaches

Verto Analytics study reveals longtime users prefer sticking to Yahoo despite hacks to avoid switching hassles.

Two data breaches in the past appear not to have impacted traffic on Yahoo as users continue to use its services and numbers remain roughly steady, reports San Francisco Chronicle quoting a study from digital measurement services Verto Analytics.

The Verto report, which studied post-breach traffic on the site, found that longtime users consider service switching a “hassle” and others view a data hack as “more of a nuisance than a danger.”

Yahoo suffered two major data breaches in 2013 and 2014, made public in December and September respectively. However, despite the breach disclosures, customer database stayed more or less steady at 45.7 million, as evaluated in September. December traffic was reported to be around 38.5 million, a reduction Verto attributed to less usage during the holiday season.

Yahoo is currently involved in working towards its business acquisition by Verizon which may see hard negotiations as a result of the breaches.

“We will continue to evaluate the situation before making any final decisions,” Verizon says.

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User Rank: Apprentice
1/3/2017 | 2:28:18 PM
Not sure...
Not sure if they really said the truth about that..
User Rank: Apprentice
1/3/2017 | 9:34:41 AM
Maybe... but
It may take some time to more accurately assess the effect. Personally, I'm moving away from Yahoo Mail but it won't be an immediate switch. I'm taking my time and moving things to another service slowly. They might get a better read by analyzing outgoing email to see if there is a downtick in volume. I'm not very inclined to send anything from Yahoo at this point... Then again, I'm not sure those who have access to the data would be motivated to show a negative effect...
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