JERSEY CITY, N.J. -- As the Internet continues to evolve, Comodo, a leading global Certification Authority and provider of Identity and Trust Assurance Management solutions, is continuing to take the lead in promoting higher levels of identity authentication through the launch of a new SSL certificate called Extended Validation (EV) SSL certificates. Emergence of EV SSL certificates was the result of Internet industry's acknowledgment that there was a need to provide consumers with better identity assurance when they shop online.
With threats from online fraud evolving quickly on the Internet, consumers needed better ways to confirm the identity of online entities to be sure they are safe. Comodo started the CA/B Forum specifically to identify these "trust" threats because consumers did not feel safe shopping online. Studies confirm that 20% or more of all consumers will not do business online at all because they feel they cannot establish true e-identity of online merchants. This erosion in trust has even caused the trusted Internet padlock to come under attack so that this symbol's efficacy has deteriorated, leaving consumers vulnerable to phishing and fraud.
In keeping with Comodo's commitment to provide new and innovative technologies to authenticate digital identities for individuals, websites, organizations and business entities, the new EV SSL certificates offer e-merchants identity assurance that will be confirmed by the browser when a consumer moves to a secure page. To obtain this type of certificate an e-merchant will be authenticated using Comodo's proprietary and highly scalable authentication engine that adheres to the highest possible vetting standards. EV SSL certificates are one more solution within Comodo's integrated Identity and Trust Assurance(tm) (ITA) solution that enable an integrated, proactive defense against online fraud.
"The introduction of these next generation SSL certificates is the culmination of over 18 months of work by the CA/B Forum," said Melih Abdulhayoglu, President and CEO of Comodo. "Comodo has been actively partnering with other industry stakeholders to address the diverse and evolving nature of online threats, and EV SSL certificates represent a significant improvement in empowering consumers to defend themselves against phishers. We, as technology providers, owe it to consumers to enable them to do better risk assessment in deciding whom to trust when doing business online through better identity assurance tools."