Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


03:25 PM
Dark Reading
Dark Reading
Products and Releases

Adroit Digital Study Reveals Consumer Data Privacy and Security Concerns as President Obama Talks Cybersecurity in State of the Union

70% believe the government isn't protecting their online privacy; a majority are most concerned about privacy and security on social media

NEW YORK (January 21, 2015)Adroit Digital, which leverages the industry’s largest pool of shared shopper data to drive marketing results for global agencies and brands, has released the results of a new survey examining how consumers view the collection and use of their personal data online.

The report explored American consumers’ reactions to how their online information is tracked and used by organizations such as the government, Internet companies and digital advertisers and how these Internet users differentiate between data privacy and security. The findings also point to a desire for organizations to be transparent about the benefits of collecting and sharing this information. The report comes as President Obama unveiled a series of privacy initiatives for both government and private industry during his State of the Union address Tuesday.

The report, “Privacy and Security in the Digital Age: How Consumers View the Collection and Use of their Personal Data Online,” indicates that 69% of respondents feel privacy and security are separate issues, and 86% of respondents feel that security is more important than privacy when completing online activities.


Additional highlights from the study include: 

  • 73% believe privacy in 2015 is an illusion.
  • 75% of respondents feel they are freely giving up some privacy rights by using the Internet.
  • 82% are uncomfortable with the amount of information online advertisers have about them.
  • 58% aren’t comfortable with the amount of information they have to give to get special offers or services from retailers.
  • 86% read either no part or only part of website privacy and security policies before checking “Accept.” More than a third do not read any of the privacy and security policy.
  • 51% are most concerned about their privacy and security on social networks; 30% believe they’re most at risk on retail sites.

“Privacy and security continue to weigh on consumers’ minds, but we’re starting to see a shift in attitudes toward data collection and behavioral targeting,” said Glenn Humble, Director of Marketing and Communications at Adroit Digital. “Today, most consumers understand that ‘big data’ is here to stay – and that brands will continue to use it to provide more relevant ads and experiences. We, as marketers, must reassure shoppers of how their data is being used to their benefit, while working diligently to protect and secure that information.”

Download the full report and access Adroit Digital’s previous reports here.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
COVID-19: Latest Security News & Commentary
Dark Reading Staff 11/19/2020
New Proposed DNS Security Features Released
Kelly Jackson Higgins, Executive Editor at Dark Reading,  11/19/2020
How to Identify Cobalt Strike on Your Network
Zohar Buber, Security Analyst,  11/18/2020
Register for Dark Reading Newsletters
White Papers
Cartoon Contest
Write a Caption, Win an Amazon Gift Card! Click Here
Latest Comment: A GONG is as good as a cyber attack.
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
PUBLISHED: 2020-11-24
An unauthenticated client can trigger denial of service by issuing specially crafted wire protocol messages, which cause the message decompressor to incorrectly allocate memory. This issue affects: MongoDB Inc. MongoDB Server v4.2 versions prior to 4.2.1; v4.0 versions prior to 4.0.13; v3.6 versions...
PUBLISHED: 2020-11-24
Cross-site request forgery (CSRF) vulnerability in GS108Ev3 firmware version 2.06.10 and earlier allows remote attackers to hijack the authentication of administrators and the product's settings may be changed without the user's intention or consent via unspecified vectors.
PUBLISHED: 2020-11-24
Untrusted search path vulnerability in the installers of multiple SEIKO EPSON products allows an attacker to gain privileges via a Trojan horse DLL in an unspecified directory.
PUBLISHED: 2020-11-24
includes/CologneBlueTemplate.php in the CologneBlue skin for MediaWiki through 1.35 allows XSS via a qbfind message supplied by an administrator.
PUBLISHED: 2020-11-24
The PollNY extension for MediaWiki through 1.35 allows XSS via an answer option for a poll question, entered during Special:CreatePoll or Special:UpdatePoll.