Vulnerabilities / Threats
5/18/2016
11:10 AM
50%
50%

Survey: Customers Lose Trust In Brands After A Data Breach

Survey by FireEye highlights customer reluctance to continue with service providers with weak cybersecurity.

The average customer worries more about cybersecurity than companies believe -- and the cost of a data breach is much more than meets the eye. That was the verdict of a market poll commissioned recently by cybersecurity provider FireEye on growing public concerns regarding data privacy.

The survey was conducted among US consumers by independent technology market research specialist Vanson Bourne. Around 2000 adults were interviewed within the US in April. 

Emerging themes include the fact that consumers are likely to be less trusting of major brands that have suffered a large breach and in the case of case of personally experiencing a breach, 90 percent of repondents said they would want to be informed within 24 hours.

Of those interviewed, 76 percent said they would move away from companies with a high record of data breaches while 72 percent said they will now “share fewer personal details with companies”.

This stance is likely to hit businesses of entities like search engines and social media platforms that are dependent on collecting consumer data for advertisers, says FireEye.

For complete details of the survey, click here.                               

Dark Reading's Quick Hits delivers a brief synopsis and summary of the significance of breaking news events. For more information from the original source of the news item, please follow the link provided in this article. View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
RyanSepe
100%
0%
RyanSepe,
User Rank: Ninja
5/23/2016 | 10:16:37 AM
Re: Growing awareness
"One other reference point in one survey (KPMG, Feb 2016) was that a huge majority of procurement managers surveyed would consider removing a breached supplier from their rosters"

That's interesting to note. Vendors/third parties can affect ones brand reputation as well. Also, depending on how a company interacts with a third party, that third parties security shortcomings can become a monumental risk to the organization to which they provide service.
RyanSepe
50%
50%
RyanSepe,
User Rank: Ninja
5/23/2016 | 10:12:45 AM
Indirect Cost
Brand reputation loss is an indirect cost of a breach. Though difficult to measure in dollars, it can be more detrimental to a company then direct costs from a breach.
Vertices
50%
50%
Vertices,
User Rank: Apprentice
5/23/2016 | 9:21:01 AM
Growing awareness
Recent studies in the UK also show broadly similar statistics. One other reference point in one survey (KPMG, Feb 2016) was that a huge majority of procurement managers surveyed would consider removing a breached supplier from their rosters. Sobering.

PerfectCobalt
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
5 Security Technologies to Watch in 2017
Emerging tools and services promise to make a difference this year. Are they on your company's list?
Flash Poll
New Best Practices for Secure App Development
New Best Practices for Secure App Development
The transition from DevOps to SecDevOps is combining with the move toward cloud computing to create new challenges - and new opportunities - for the information security team. Download this report, to learn about the new best practices for secure application development.
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2013-7445
Published: 2015-10-15
The Direct Rendering Manager (DRM) subsystem in the Linux kernel through 4.x mishandles requests for Graphics Execution Manager (GEM) objects, which allows context-dependent attackers to cause a denial of service (memory consumption) via an application that processes graphics data, as demonstrated b...

CVE-2015-4948
Published: 2015-10-15
netstat in IBM AIX 5.3, 6.1, and 7.1 and VIOS 2.2.x, when a fibre channel adapter is used, allows local users to gain privileges via unspecified vectors.

CVE-2015-5660
Published: 2015-10-15
Cross-site request forgery (CSRF) vulnerability in eXtplorer before 2.1.8 allows remote attackers to hijack the authentication of arbitrary users for requests that execute PHP code.

CVE-2015-6003
Published: 2015-10-15
Directory traversal vulnerability in QNAP QTS before 4.1.4 build 0910 and 4.2.x before 4.2.0 RC2 build 0910, when AFP is enabled, allows remote attackers to read or write to arbitrary files by leveraging access to an OS X (1) user or (2) guest account.

CVE-2015-6333
Published: 2015-10-15
Cisco Application Policy Infrastructure Controller (APIC) 1.1j allows local users to gain privileges via vectors involving addition of an SSH key, aka Bug ID CSCuw46076.

Dark Reading Radio
Archived Dark Reading Radio
In past years, security researchers have discovered ways to hack cars, medical devices, automated teller machines, and many other targets. Dark Reading Executive Editor Kelly Jackson Higgins hosts researcher Samy Kamkar and Levi Gundert, vice president of threat intelligence at Recorded Future, to discuss some of 2016's most unusual and creative hacks by white hats, and what these new vulnerabilities might mean for the coming year.