Risk

8/1/2018
11:15 AM
100%
0%

48% of Customers Avoid Services Post-Data Breach

Nearly all organizations hit with a security incident report a long-term negative impact on both revenue and consumer trust.

Today's customers have higher standards for where they store their data – and their trust in businesses is falling, as evidenced by a new report investigating online trust in the digital age.

Nearly 80% of consumers report it's "very important" or "crucial" their personally identifiable information (PII) is protected online, and 86% say a high level of data protection is a priority in choosing online services, according to "The Global State of Online Digital Trust," from CA Technologies and Frost & Sullivan.

About half (48%) of organizations report involvement in a publicly disclosed data breach. Of those, nearly all say they have experienced a long-term negative impact related to client trust and/or revenue. Half of the respondents whose businesses had been breached report strong long-term negative effects on both consumer trust (50%) and business results (47%).

Consumer trust in businesses is in a precarious state following breaches at major organizations, including Equifax, Deloitte, Uber, CEX, and Ticketmaster. Most business leaders (84%) think trust is growing, but consumer responses indicate the opposite. Only 38% of users say their trust has increased – a sign that organizations aren't in touch with client needs and perceptions. Only half of consumers polled say they are willing to exchange personal data for online services.

Read more details here.

 

 

 

Black Hat USA returns to Las Vegas with hands-on technical Trainings, cutting-edge Briefings, Arsenal open-source tool demonstrations, top-tier security solutions and service providers in the Business Hall. Click for information on the conference and to register.

Dark Reading's Quick Hits delivers a brief synopsis and summary of the significance of breaking news events. For more information from the original source of the news item, please follow the link provided in this article. View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Higher Education: 15 Books to Help Cybersecurity Pros Be Better
Curtis Franklin Jr., Senior Editor at Dark Reading,  12/12/2018
'PowerSnitch' Hacks Androids via Power Banks
Kelly Jackson Higgins, Executive Editor at Dark Reading,  12/8/2018
Worst Password Blunders of 2018 Hit Organizations East and West
Curtis Franklin Jr., Senior Editor at Dark Reading,  12/12/2018
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Current Issue
10 Best Practices That Could Reshape Your IT Security Department
This Dark Reading Tech Digest, explores ten best practices that could reshape IT security departments.
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2018-20161
PUBLISHED: 2018-12-15
A design flaw in the BlinkForHome (aka Blink For Home) Sync Module 2.10.4 and earlier allows attackers to disable cameras via Wi-Fi, because incident clips (triggered by the motion sensor) are not saved if the attacker's traffic (such as Dot11Deauth) successfully disconnects the Sync Module from the...
CVE-2018-20159
PUBLISHED: 2018-12-15
i-doit open 1.11.2 allows Remote Code Execution because ZIP archives are mishandled. It has an upload feature that allows an authenticated user with the administrator role to upload arbitrary files to the main website directory. Exploitation involves uploading a ".php" file within a "...
CVE-2018-20157
PUBLISHED: 2018-12-15
The data import functionality in OpenRefine through 3.1 allows an XML External Entity (XXE) attack through a crafted (zip) file, allowing attackers to read arbitrary files.
CVE-2018-20154
PUBLISHED: 2018-12-14
The WP Maintenance Mode plugin before 2.0.7 for WordPress allows remote authenticated users to discover all subscriber e-mail addresses.
CVE-2018-20155
PUBLISHED: 2018-12-14
The WP Maintenance Mode plugin before 2.0.7 for WordPress allows remote authenticated subscriber users to bypass intended access restrictions on changes to plugin settings.