Risk
12/27/2010
03:32 PM
Commentary
Commentary
Commentary
50%
50%

Why SMBs Aren't Buying DLP

Cost, complexity, and a dearth of complete solutions limit adoption rates for small and midsize businesses; revamping the architecture and packaging of DLP solutions is key to winning the SMB market.

The third challenge is more telling, and gets us closer to understanding the "fix." Assuming you hurdle the initial cost and complex deployment, there's a good chance you still end up unhappy with your new DLP system. Why? Two reasons: 1) your success relies on the imperfect knowledge of your programmers; and 2) today's DLP systems are incomplete. A DLP solution is simple in practice: you set up a rule with a trigger, and when the trigger is set off the DLP system denies the action. However, most of us are not omniscient and cannot anticipate all the rules that are needed to prevent data leakage. We don't have to look far for a good analogy. A bank wants to avoid money leakage, and thus installs a lock and an alarm on its door, and then cameras that record. Why have the camera if you have locks and an alarm? Because you don't know what you don't know, so if you're system is foiled you want to be able to replay the video tape to see who did it and most important, how they did it. Current DLP systems do not include this "record" functionality and thus provide clients no feedback loop for adjusting rules and, most importantly, no forensics when a breach does occur.

So, in effect, most DLP buyers soon discover that they're taking a shot in the dark and hoping for the best.

The answer to these problems lies in the architecture and the packaging. Let's start with architecture. Current DLP solutions have been designed as network-based systems, which make them expensive to buy, complex to deploy, and blind to anything that occurs outside of the rules set by their human administrators. Further, they're protecting data near its source, not where it's being used, which is where the greatest risk of breach lies. An endpoint DLP solution gives businesses complete visibility and control of the users' behavior since the endpoint is where all the action is. An endpoint agent can allow you to record all computer activity (whether or not a rule is triggered), creating a feedback loop administrators can use to perfect policies over time, as well as providing a play-back feature if and when there is a breach.

Now, the packaging. Delivering the endpoint solution in a Software-as-a-Service (SaaS) model solves the more obvious and easier problems of cost and deployment complexity. With a SaaS solution, businesses effectively eliminate the upfront purchase and deployment costs.

To be sure, protecting data wherever it resides or is in use -- whether in storage, on the network or at the endpoint -- should be a critical objective for any business. But if DLP providers want those 20%-plus growth rates to go on forever, they not only need happy enterprise clients, they ultimately need SMBs to buy the vision. And to make that happen, the endpoint is the place to be.

Brad Miller is CEO of Awareness Technologies.

Previous
2 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Write a Caption, Win a Starbucks Card! Click Here
Latest Comment: This comment is waiting for review by our moderators.
Current Issue
The Changing Face of Identity Management
Mobility and cloud services are altering the concept of user identity. Here are some ways to keep up.
Flash Poll
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2013-7445
Published: 2015-10-15
The Direct Rendering Manager (DRM) subsystem in the Linux kernel through 4.x mishandles requests for Graphics Execution Manager (GEM) objects, which allows context-dependent attackers to cause a denial of service (memory consumption) via an application that processes graphics data, as demonstrated b...

CVE-2015-4948
Published: 2015-10-15
netstat in IBM AIX 5.3, 6.1, and 7.1 and VIOS 2.2.x, when a fibre channel adapter is used, allows local users to gain privileges via unspecified vectors.

CVE-2015-5660
Published: 2015-10-15
Cross-site request forgery (CSRF) vulnerability in eXtplorer before 2.1.8 allows remote attackers to hijack the authentication of arbitrary users for requests that execute PHP code.

CVE-2015-6003
Published: 2015-10-15
Directory traversal vulnerability in QNAP QTS before 4.1.4 build 0910 and 4.2.x before 4.2.0 RC2 build 0910, when AFP is enabled, allows remote attackers to read or write to arbitrary files by leveraging access to an OS X (1) user or (2) guest account.

CVE-2015-6333
Published: 2015-10-15
Cisco Application Policy Infrastructure Controller (APIC) 1.1j allows local users to gain privileges via vectors involving addition of an SSH key, aka Bug ID CSCuw46076.

Dark Reading Radio
Archived Dark Reading Radio

The cybersecurity profession struggles to retain women (figures range from 10 to 20 percent). It's particularly worrisome for an industry with a rapidly growing number of vacant positions.

So why does the shortage of women continue to be worse in security than in other IT sectors? How can men in infosec be better allies for women; and how can women be better allies for one another? What is the industry doing to fix the problem -- what's working, and what isn't?

Is this really a problem at all? Are the low numbers simply an indication that women do not want to be in cybersecurity, and is it possible that more women will never want to be in cybersecurity? How many women would we need to see in the industry to declare success?

Join Dark Reading senior editor Sara Peters and guests Angela Knox of Cloudmark, Barrett Sellers of Arbor Networks, Regina Wallace-Jones of Facebook, Steve Christey Coley of MITRE, and Chris Roosenraad of M3AAWG on Wednesday, July 13 at 1 p.m. Eastern Time to discuss all this and more.