Risk
2/1/2008
04:16 PM
Keith Ferrell
Keith Ferrell
Commentary
50%
50%

Click Fraud Continues Climb

Are you paying for clicks? Then you should be aware that last year's growth in fake clicks (that advertisers still have to pay for) set a scary 15 percent pace.

Are you paying for clicks? Then you should be aware that last year's growth in fake clicks (that advertisers still have to pay for) set a scary 15 percent pace.As noted in the bMighty ANTenna yesterday, figures just out from Click Forensics indicate that Q4 2007 saw an average fraudulent click-rate of 16.6 percent. That's one-in-six click-throughs.

The company's Click Fraud Index is worth a look to get a sense not only of growth rates, but also of geographic locations launching the click-cons.

Needless to say, stats like these set the big charge-for-clicks companies' teeth on edge, as witness this interview with Google click-cop Shuman Ghosemajumder, and this Click Forensics response interview, both from Forbes last year.

Click Forensics' current fraud findings are here.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Cartoon
Current Issue
Dark Reading Tech Digest, Dec. 19, 2014
Software-defined networking can be a net plus for security. The key: Work with the network team to implement gradually, test as you go, and take the opportunity to overhaul your security strategy.
Flash Poll
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2004-2771
Published: 2014-12-24
The expand function in fio.c in Heirloom mailx 12.5 and earlier and BSD mailx 8.1.2 and earlier allows remote attackers to execute arbitrary commands via shell metacharacters in an email address.

CVE-2014-3569
Published: 2014-12-24
The ssl23_get_client_hello function in s23_srvr.c in OpenSSL 1.0.1j does not properly handle attempts to use unsupported protocols, which allows remote attackers to cause a denial of service (NULL pointer dereference and daemon crash) via an unexpected handshake, as demonstrated by an SSLv3 handshak...

CVE-2014-4322
Published: 2014-12-24
drivers/misc/qseecom.c in the QSEECOM driver for the Linux kernel 3.x, as used in Qualcomm Innovation Center (QuIC) Android contributions for MSM devices and other products, does not validate certain offset, length, and base values within an ioctl call, which allows attackers to gain privileges or c...

CVE-2014-6132
Published: 2014-12-24
Cross-site scripting (XSS) vulnerability in the Web UI in IBM WebSphere Service Registry and Repository (WSRR) 6.3 through 6.3.0.5, 7.0.x through 7.0.0.5, 7.5.x through 7.5.0.4, 8.0.x before 8.0.0.3, and 8.5.x before 8.5.0.1 allows remote authenticated users to inject arbitrary web script or HTML vi...

CVE-2014-6153
Published: 2014-12-24
The Web UI in IBM WebSphere Service Registry and Repository (WSRR) 6.3.x through 6.3.0.5, 7.0.x through 7.0.0.5, 7.5.x through 7.5.0.4, 8.0.x before 8.0.0.3, and 8.5.x before 8.5.0.1 does not set the secure flag for a cookie in an https session, which makes it easier for remote attackers to capture ...

Best of the Web
Dark Reading Radio
Archived Dark Reading Radio
Join us Wednesday, Dec. 17 at 1 p.m. Eastern Time to hear what employers are really looking for in a chief information security officer -- it may not be what you think.