Risk
6/22/2010
00:02 AM
Connect Directly
RSS
E-Mail
50%
50%

California Considers Electronic License Plate Ads

Advertisements would display only after vehicles were stopped for four seconds and could also be used to display public safety information such as Amber alerts.

Facing billions of dollars in red ink, California may consider showing ads through electronic license plates as a way to generate badly needed revenue.

The idea is contained in a bill that passed out the state Senate on May 28 and is now before the Legislature. The proposal by Democratic state Sen. Curren D. Price Jr. of Los Angeles would give the California Department of Motor Vehicles the authority to investigate the emerging "digital electronic license plate" technology.

The bill authorizes the DMV to partner with technology companies for the purpose of "researching, developing and implementing new technology." Any trials would have to be done at no cost to the state.

Following "real world" trials of DELP technology, the DMV would report back to the Legislature on potential cost saving and revenue generation.

Price said the bill, which would have to be passed by the Legislature and signed by Gov. Arnold Schwarzenneger in order to become law, was an attempt to think outside the box to help reduce the state's $19 billion budget deficit.

"State governments are facing unprecedented budget shortfalls, and are actively rethinking the use of existing state assets to create new ongoing revenue opportunities," Price said in a statement.

To avoid being a distraction to motorists, the plates would only start showing ads after a vehicle was stopped for four seconds, such as at a red light or traffic jam, according to media reports. The vehicle's license plate number would always be in view.

Besides advertising, the plates could also be used to provide traffic and public safety information, such as Amber alerts. The latter are urgent bulletins of reported child abductions that are broadcast in partnership with law-enforcement agencies, the media and transportation agencies.

Smart Plate Technologies is one company developing electronic license plates. The San Francisco company is not yet selling the technology.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Flash Poll
Current Issue
Cartoon
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2014-3562
Published: 2014-08-21
Red Hat Directory Server 8 and 389 Directory Server, when debugging is enabled, allows remote attackers to obtain sensitive replicated metadata by searching the directory.

CVE-2014-3577
Published: 2014-08-21
org.apache.http.conn.ssl.AbstractVerifier in Apache HttpComponents HttpClient before 4.3.5 and HttpAsyncClient before 4.0.2 does not properly verify that the server hostname matches a domain name in the subject's Common Name (CN) or subjectAltName field of the X.509 certificate, which allows man-in-...

CVE-2014-5158
Published: 2014-08-21
The (1) av-centerd SOAP service and (2) backup command in the ossim-framework service in AlienVault OSSIM before 4.6.0 allows remote attackers to execute arbitrary commands via unspecified vectors.

CVE-2014-5159
Published: 2014-08-21
SQL injection vulnerability in the ossim-framework service in AlienVault OSSIM before 4.6.0 allows remote attackers to execute arbitrary SQL commands via the ws_data parameter.

CVE-2014-5210
Published: 2014-08-21
The av-centerd SOAP service in AlienVault OSSIM before 4.7.0 allows remote attackers to execute arbitrary commands via a crafted (1) remote_task or (2) get_license request, a different vulnerability than CVE-2014-3804 and CVE-2014-3805.

Best of the Web
Dark Reading Radio
Archived Dark Reading Radio
Three interviews on critical embedded systems and security, recorded at Black Hat 2014 in Las Vegas.