Risk
6/22/2010
00:02 AM
Connect Directly
RSS
E-Mail
50%
50%

California Considers Electronic License Plate Ads

Advertisements would display only after vehicles were stopped for four seconds and could also be used to display public safety information such as Amber alerts.

Facing billions of dollars in red ink, California may consider showing ads through electronic license plates as a way to generate badly needed revenue.

The idea is contained in a bill that passed out the state Senate on May 28 and is now before the Legislature. The proposal by Democratic state Sen. Curren D. Price Jr. of Los Angeles would give the California Department of Motor Vehicles the authority to investigate the emerging "digital electronic license plate" technology.

The bill authorizes the DMV to partner with technology companies for the purpose of "researching, developing and implementing new technology." Any trials would have to be done at no cost to the state.

Following "real world" trials of DELP technology, the DMV would report back to the Legislature on potential cost saving and revenue generation.

Price said the bill, which would have to be passed by the Legislature and signed by Gov. Arnold Schwarzenneger in order to become law, was an attempt to think outside the box to help reduce the state's $19 billion budget deficit.

"State governments are facing unprecedented budget shortfalls, and are actively rethinking the use of existing state assets to create new ongoing revenue opportunities," Price said in a statement.

To avoid being a distraction to motorists, the plates would only start showing ads after a vehicle was stopped for four seconds, such as at a red light or traffic jam, according to media reports. The vehicle's license plate number would always be in view.

Besides advertising, the plates could also be used to provide traffic and public safety information, such as Amber alerts. The latter are urgent bulletins of reported child abductions that are broadcast in partnership with law-enforcement agencies, the media and transportation agencies.

Smart Plate Technologies is one company developing electronic license plates. The San Francisco company is not yet selling the technology.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
Partner Perspectives
What's This?
In a digital world inundated with advanced security threats, Intel Security seeks to transform how we live and work to keep our information secure. Through hardware and software development, Intel Security delivers robust solutions that integrate security into every layer of every digital device. In combining the security expertise of McAfee with the innovation, performance, and trust of Intel, this vision becomes a reality.

As we rely on technology to enhance our everyday and business life, we must too consider the security of the intellectual property and confidential data that is housed on these devices. As we increase the number of devices we use, we increase the number of gateways and opportunity for security threats. Intel Security takes the “security connected” approach to ensure that every device is secure, and that all security solutions are seamlessly integrated.
Featured Writers
White Papers
Cartoon
Current Issue
Dark Reading's October Tech Digest
Fast data analysis can stymie attacks and strengthen enterprise security. Does your team have the data smarts?
Flash Poll
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2012-2413
Published: 2014-10-20
Cross-site scripting (XSS) vulnerability in the ja_purity template for Joomla! 1.5.26 and earlier allows remote attackers to inject arbitrary web script or HTML via the Mod* cookie parameter to html/modules.php.

CVE-2012-5244
Published: 2014-10-20
Multiple SQL injection vulnerabilities in Banana Dance B.2.6 and earlier allow remote attackers to execute arbitrary SQL commands via the (1) return, (2) display, (3) table, or (4) search parameter to functions/suggest.php; (5) the id parameter to functions/widgets.php, (6) the category parameter to...

CVE-2012-5694
Published: 2014-10-20
Multiple SQL injection vulnerabilities in Bulb Security Smartphone Pentest Framework (SPF) before 0.1.3 allow remote attackers to execute arbitrary SQL commands via the (1) agentPhNo, (2) controlPhNo, (3) agentURLPath, (4) agentControlKey, or (5) platformDD1 parameter to frameworkgui/attach2Agents.p...

CVE-2012-5695
Published: 2014-10-20
Multiple cross-site request forgery (CSRF) vulnerabilities in Bulb Security Smartphone Pentest Framework (SPF) 0.1.2 through 0.1.4 allow remote attackers to hijack the authentication of administrators for requests that conduct (1) shell metacharacter or (2) SQL injection attacks or (3) send an SMS m...

CVE-2012-5696
Published: 2014-10-20
Bulb Security Smartphone Pentest Framework (SPF) before 0.1.3 does not properly restrict access to frameworkgui/config, which allows remote attackers to obtain the plaintext database password via a direct request.

Best of the Web
Dark Reading Radio
Archived Dark Reading Radio
Follow Dark Reading editors into the field as they talk with noted experts from the security world.