Risk
6/22/2010
00:02 AM
Connect Directly
RSS
E-Mail
50%
50%

California Considers Electronic License Plate Ads

Advertisements would display only after vehicles were stopped for four seconds and could also be used to display public safety information such as Amber alerts.

Facing billions of dollars in red ink, California may consider showing ads through electronic license plates as a way to generate badly needed revenue.

The idea is contained in a bill that passed out the state Senate on May 28 and is now before the Legislature. The proposal by Democratic state Sen. Curren D. Price Jr. of Los Angeles would give the California Department of Motor Vehicles the authority to investigate the emerging "digital electronic license plate" technology.

The bill authorizes the DMV to partner with technology companies for the purpose of "researching, developing and implementing new technology." Any trials would have to be done at no cost to the state.

Following "real world" trials of DELP technology, the DMV would report back to the Legislature on potential cost saving and revenue generation.

Price said the bill, which would have to be passed by the Legislature and signed by Gov. Arnold Schwarzenneger in order to become law, was an attempt to think outside the box to help reduce the state's $19 billion budget deficit.

"State governments are facing unprecedented budget shortfalls, and are actively rethinking the use of existing state assets to create new ongoing revenue opportunities," Price said in a statement.

To avoid being a distraction to motorists, the plates would only start showing ads after a vehicle was stopped for four seconds, such as at a red light or traffic jam, according to media reports. The vehicle's license plate number would always be in view.

Besides advertising, the plates could also be used to provide traffic and public safety information, such as Amber alerts. The latter are urgent bulletins of reported child abductions that are broadcast in partnership with law-enforcement agencies, the media and transportation agencies.

Smart Plate Technologies is one company developing electronic license plates. The San Francisco company is not yet selling the technology.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Flash Poll
Current Issue
Cartoon
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2014-0972
Published: 2014-08-01
The kgsl graphics driver for the Linux kernel 3.x, as used in Qualcomm Innovation Center (QuIC) Android contributions for MSM devices and other products, does not properly prevent write access to IOMMU context registers, which allows local users to select a custom page table, and consequently write ...

CVE-2014-2627
Published: 2014-08-01
Unspecified vulnerability in HP NonStop NetBatch G06.14 through G06.32.01, H06 through H06.28, and J06 through J06.17.01 allows remote authenticated users to gain privileges for NetBatch job execution via unknown vectors.

CVE-2014-3009
Published: 2014-08-01
The GDS component in IBM InfoSphere Master Data Management - Collaborative Edition 10.0 through 11.0 and InfoSphere Master Data Management Server for Product Information Management 9.0 and 9.1 does not properly handle FRAME elements, which makes it easier for remote authenticated users to conduct ph...

CVE-2014-3302
Published: 2014-08-01
user.php in Cisco WebEx Meetings Server 1.5(.1.131) and earlier does not properly implement the token timer for authenticated encryption, which allows remote attackers to obtain sensitive information via a crafted URL, aka Bug ID CSCuj81708.

CVE-2014-3534
Published: 2014-08-01
arch/s390/kernel/ptrace.c in the Linux kernel before 3.15.8 on the s390 platform does not properly restrict address-space control operations in PTRACE_POKEUSR_AREA requests, which allows local users to obtain read and write access to kernel memory locations, and consequently gain privileges, via a c...

Best of the Web
Dark Reading Radio