Risk

4/16/2010
04:53 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Apple Market Strongest In California

Despite its relatively small share of the PC market, Apple's overall market penetration makes it a major player in many parts of the country.

Apple sold 1,130,000 computers in the U.S. in the first quarter of 2010, according to IDC, a figure that represents 6.4% of the market.

But the popularity of Apple's iPod, iPhone, and now iPad lines means that the company can count 21.6% of adults nationwide among its customers, according to a new report from Experian Simmons. And that's to say nothing of those under age 18 who use Apple devices.

In many urban areas of the U.S., Apple's presence is stronger still.

The top geographic market for Apple is where it makes its home, in California's San Francisco Bay Area, including Oakland and San Jose. Almost one-third of all adult residents of the Bay Area own at least one of Apple's three core products: Mac, iPhone, or iPod.

Of Apple's top 10 regional markets, according to Experian Simmons, four are in California.

Beyond the Bay Area, where Apple product ownership is 49% above the national average, the three other Apple strongholds in California are San Diego (#3), Monterey-Salinas (#8), and the Santa Barbara-Santa Marina-San Luis Obispo region (#9).

In the San Diego area, 31.8% of the area's 2.2 million adults are "admitted Mac users," Experian Simmons notes, as if that were something to conceal.

In the Monterey-Salinas area, home to about half a million adults, about 151,000 or 28.1% own a Mac, iPhone or iPod. And there's only one Apple retail store in the vicinity.

The Santa Barbara area, meanwhile, is home to 141,000 Apple customers, or about 27.9% of area adults.

Other top Apple strongholds include Boston, MA (#2), New York, NY (#4), Washington, D.C. (#5), Chicago, IL (#7), and Las Vegas, NV (#10).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for Dark Reading Newsletters
Dark Reading Live EVENTS
INsecurity - For the Defenders of Enterprise Security
A Dark Reading Conference
While red team conferences focus primarily on new vulnerabilities and security researchers, INsecurity puts security execution, protection, and operations center stage. The primary speakers will be CISOs and leaders in security defense; the blue team will be the focus.
White Papers
Video
Cartoon Contest
Write a Caption, Win a Starbucks Card! Click Here
Latest Comment: No, no, no! Have a Unix CRON do the pop-up reminders!
Current Issue
Security Vulnerabilities: The Next Wave
Just when you thought it was safe, researchers have unveiled a new round of IT security flaws. Is your enterprise ready?
Flash Poll
[Strategic Security Report] How Enterprises Are Attacking the IT Security Problem
[Strategic Security Report] How Enterprises Are Attacking the IT Security Problem
Enterprises are spending more of their IT budgets on cybersecurity technology. How do your organization's security plans and strategies compare to what others are doing? Here's an in-depth look.
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2017-0290
Published: 2017-05-09
NScript in mpengine in Microsoft Malware Protection Engine with Engine Version before 1.1.13704.0, as used in Windows Defender and other products, allows remote attackers to execute arbitrary code or cause a denial of service (type confusion and application crash) via crafted JavaScript code within ...

CVE-2016-10369
Published: 2017-05-08
unixsocket.c in lxterminal through 0.3.0 insecurely uses /tmp for a socket file, allowing a local user to cause a denial of service (preventing terminal launch), or possibly have other impact (bypassing terminal access control).

CVE-2016-8202
Published: 2017-05-08
A privilege escalation vulnerability in Brocade Fibre Channel SAN products running Brocade Fabric OS (FOS) releases earlier than v7.4.1d and v8.0.1b could allow an authenticated attacker to elevate the privileges of user accounts accessing the system via command line interface. With affected version...

CVE-2016-8209
Published: 2017-05-08
Improper checks for unusual or exceptional conditions in Brocade NetIron 05.8.00 and later releases up to and including 06.1.00, when the Management Module is continuously scanned on port 22, may allow attackers to cause a denial of service (crash and reload) of the management module.

CVE-2017-0890
Published: 2017-05-08
Nextcloud Server before 11.0.3 is vulnerable to an inadequate escaping leading to a XSS vulnerability in the search module. To be exploitable a user has to write or paste malicious content into the search dialogue.