Risk
4/16/2010
04:53 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Apple Market Strongest In California

Despite its relatively small share of the PC market, Apple's overall market penetration makes it a major player in many parts of the country.

Apple sold 1,130,000 computers in the U.S. in the first quarter of 2010, according to IDC, a figure that represents 6.4% of the market.

But the popularity of Apple's iPod, iPhone, and now iPad lines means that the company can count 21.6% of adults nationwide among its customers, according to a new report from Experian Simmons. And that's to say nothing of those under age 18 who use Apple devices.

In many urban areas of the U.S., Apple's presence is stronger still.

The top geographic market for Apple is where it makes its home, in California's San Francisco Bay Area, including Oakland and San Jose. Almost one-third of all adult residents of the Bay Area own at least one of Apple's three core products: Mac, iPhone, or iPod.

Of Apple's top 10 regional markets, according to Experian Simmons, four are in California.

Beyond the Bay Area, where Apple product ownership is 49% above the national average, the three other Apple strongholds in California are San Diego (#3), Monterey-Salinas (#8), and the Santa Barbara-Santa Marina-San Luis Obispo region (#9).

In the San Diego area, 31.8% of the area's 2.2 million adults are "admitted Mac users," Experian Simmons notes, as if that were something to conceal.

In the Monterey-Salinas area, home to about half a million adults, about 151,000 or 28.1% own a Mac, iPhone or iPod. And there's only one Apple retail store in the vicinity.

The Santa Barbara area, meanwhile, is home to 141,000 Apple customers, or about 27.9% of area adults.

Other top Apple strongholds include Boston, MA (#2), New York, NY (#4), Washington, D.C. (#5), Chicago, IL (#7), and Las Vegas, NV (#10).

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Cartoon
Current Issue
Dark Reading, September 16, 2014
Malicious software is morphing to be more targeted, stealthy, and destructive. Are you prepared to stop it?
Flash Poll
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2014-4973
Published: 2014-09-23
The ESET Personal Firewall NDIS filter (EpFwNdis.sys) driver in the Firewall Module Build 1183 (20140214) and earlier in ESET Smart Security and ESET Endpoint Security products 5.0 through 7.0 allows local users to gain privileges via a crafted argument to a 0x830020CC IOCTL call.

CVE-2014-5392
Published: 2014-09-23
XML External Entity (XXE) vulnerability in JobScheduler before 1.6.4246 and 7.x before 1.7.4241 allows remote attackers to cause a denial of service and read arbitrary files or directories via a request containing an XML external entity declaration in conjunction with an entity reference.

CVE-2014-6646
Published: 2014-09-23
The bellyhoodcom (aka com.tapatalk.bellyhoodcom) application 3.4.23 for Android does not verify X.509 certificates from SSL servers, which allows man-in-the-middle attackers to spoof servers and obtain sensitive information via a crafted certificate.

CVE-2014-6647
Published: 2014-09-23
The ElForro.com (aka com.tapatalk.elforrocom) application 2.4.3.10 for Android does not verify X.509 certificates from SSL servers, which allows man-in-the-middle attackers to spoof servers and obtain sensitive information via a crafted certificate.

CVE-2014-6648
Published: 2014-09-23
The iPhone4.TW (aka com.tapatalk.iPhone4TWforums) application 3.3.20 for Android does not verify X.509 certificates from SSL servers, which allows man-in-the-middle attackers to spoof servers and obtain sensitive information via a crafted certificate.

Best of the Web
Dark Reading Radio