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Microsoft Tablet Surfaces A New Strategy

Fritz Nelson

Surface looks to be an intriguing tablet in the short term, but harmful to Microsoft's fragile partner ecosystem. Consider these five possible motivations driving Microsoft.


Microsoft SurfaceNL Microsoft Surface NL NL NLAbout two years ago, shortly after Apple's original iPad arrived, I found myself in Microsoft CEO Steve Ballmer's office, taking notes on the new tablet, which I propped up on an attachable keyboard. Ballmer strutted in, took one look at my contraption, and said: "If you work hard enough, you can make anything i...
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Fritz Nelson


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