Analytics
2/10/2014
05:04 PM
Dark Reading
Dark Reading
Products and Releases
Connect Directly
RSS
E-Mail
50%
50%
Repost This

DoubleVerify Acquires Proprietary Fraud Prevention Technology From RealTargeting

RealTargeting technology will be integrated with the DoubleVerify Fraud Protection suite that addresses a broad set of digital fraud schemes

NEW YORK, Feb. 10, 2014 /PRNewswire/ -- DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, today announced it has acquired the intellectual property and technology assets from RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud. Terms of the transaction were not disclosed.

The RealTargeting technology will be integrated with the DoubleVerify Fraud Protection suite that addresses a broad set of digital fraud schemes that include bot fraud, hidden ads, and impression laundering. As part of the acquisition, Aaron Doades, founder and CEO of RealTargeting, is joining DoubleVerify to lead the company's new product initiatives to help advertisers, publishers, networks and exchanges solve the growing problem of digital ad fraud. The Interactive Advertising Bureau estimates 36% of internet traffic is generated by non-human fraudulent bots.

"Our customers are looking to DV to raise the quality and impact of their digital ad campaigns, and fraud is at the top of their list," says Wayne Gattinella, CEO of DoubleVerify. "The acquisition of RealTargeting dramatically accelerates our lead in combatting digital ad fraud and building confidence in the online ecosystem as a safe and reliable marketing channel. When we deliver solutions that help build a better industry, everybody wins."

DV Fraud Protection is a part of the DV Impression Quality solution suite, which maximizes performance across five critical dimensions - ad viewability, brand safety, fraud protection, ad prominence and impression delivery. To learn more about DV Impression Quality solutions, visit doubleverify.com.

About DoubleVerify

DV is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world's largest advertisers online.

DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Cartoon
Current Issue
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2012-0360
Published: 2014-04-23
Memory leak in Cisco IOS before 15.1(1)SY, when IKEv2 debugging is enabled, allows remote attackers to cause a denial of service (memory consumption) via crafted packets, aka Bug ID CSCtn22376.

CVE-2012-1317
Published: 2014-04-23
The multicast implementation in Cisco IOS before 15.1(1)SY allows remote attackers to cause a denial of service (Route Processor crash) by sending packets at a high rate, aka Bug ID CSCts37717.

CVE-2012-1366
Published: 2014-04-23
Cisco IOS before 15.1(1)SY on ASR 1000 devices, when Multicast Listener Discovery (MLD) tracking is enabled for IPv6, allows remote attackers to cause a denial of service (device reload) via crafted MLD packets, aka Bug ID CSCtz28544.

CVE-2012-3062
Published: 2014-04-23
Cisco IOS before 15.1(1)SY, when Multicast Listener Discovery (MLD) snooping is enabled, allows remote attackers to cause a denial of service (CPU consumption or device crash) via MLD packets on a network that contains many IPv6 hosts, aka Bug ID CSCtr88193.

CVE-2012-3918
Published: 2014-04-23
Cisco IOS before 15.3(1)T on Cisco 2900 devices, when a VWIC2-2MFT-T1/E1 card is configured for TDM/HDLC mode, allows remote attackers to cause a denial of service (serial-interface outage) via certain Frame Relay traffic, aka Bug ID CSCub13317.

Best of the Web