Analytics
2/10/2014
05:04 PM
Dark Reading
Dark Reading
Products and Releases
50%
50%

DoubleVerify Acquires Proprietary Fraud Prevention Technology From RealTargeting

RealTargeting technology will be integrated with the DoubleVerify Fraud Protection suite that addresses a broad set of digital fraud schemes

NEW YORK, Feb. 10, 2014 /PRNewswire/ -- DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, today announced it has acquired the intellectual property and technology assets from RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud. Terms of the transaction were not disclosed.

The RealTargeting technology will be integrated with the DoubleVerify Fraud Protection suite that addresses a broad set of digital fraud schemes that include bot fraud, hidden ads, and impression laundering. As part of the acquisition, Aaron Doades, founder and CEO of RealTargeting, is joining DoubleVerify to lead the company's new product initiatives to help advertisers, publishers, networks and exchanges solve the growing problem of digital ad fraud. The Interactive Advertising Bureau estimates 36% of internet traffic is generated by non-human fraudulent bots.

"Our customers are looking to DV to raise the quality and impact of their digital ad campaigns, and fraud is at the top of their list," says Wayne Gattinella, CEO of DoubleVerify. "The acquisition of RealTargeting dramatically accelerates our lead in combatting digital ad fraud and building confidence in the online ecosystem as a safe and reliable marketing channel. When we deliver solutions that help build a better industry, everybody wins."

DV Fraud Protection is a part of the DV Impression Quality solution suite, which maximizes performance across five critical dimensions - ad viewability, brand safety, fraud protection, ad prominence and impression delivery. To learn more about DV Impression Quality solutions, visit doubleverify.com.

About DoubleVerify

DV is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world's largest advertisers online.

DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
White Papers
Cartoon
Current Issue
Flash Poll
Threat Intel Today
Threat Intel Today
The 397 respondents to our new survey buy into using intel to stay ahead of attackers: 85% say threat intelligence plays some role in their IT security strategies, and many of them subscribe to two or more third-party feeds; 10% leverage five or more.
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2014-6090
Published: 2015-04-27
Multiple cross-site request forgery (CSRF) vulnerabilities in the (1) DataMappingEditorCommands, (2) DatastoreEditorCommands, and (3) IEGEditorCommands servlets in IBM Curam Social Program Management (SPM) 5.2 SP6 before EP6, 6.0 SP2 before EP26, 6.0.3 before 6.0.3.0 iFix8, 6.0.4 before 6.0.4.5 iFix...

CVE-2014-6092
Published: 2015-04-27
IBM Curam Social Program Management (SPM) 5.2 before SP6 EP6, 6.0 SP2 before EP26, 6.0.4 before 6.0.4.6, and 6.0.5 before 6.0.5.6 requires failed-login handling for web-service accounts to have the same lockout policy as for standard user accounts, which makes it easier for remote attackers to cause...

CVE-2015-0113
Published: 2015-04-27
The Jazz help system in IBM Rational Collaborative Lifecycle Management 4.0 through 5.0.2, Rational Quality Manager 4.0 through 4.0.7 and 5.0 through 5.0.2, Rational Team Concert 4.0 through 4.0.7 and 5.0 through 5.0.2, Rational Requirements Composer 4.0 through 4.0.7, Rational DOORS Next Generation...

CVE-2015-0174
Published: 2015-04-27
The SNMP implementation in IBM WebSphere Application Server (WAS) 8.5 before 8.5.5.5 does not properly handle configuration data, which allows remote authenticated users to obtain sensitive information via unspecified vectors.

CVE-2015-0175
Published: 2015-04-27
IBM WebSphere Application Server (WAS) 8.5 Liberty Profile before 8.5.5.5 does not properly implement authData elements, which allows remote authenticated users to gain privileges via unspecified vectors.

Dark Reading Radio
Archived Dark Reading Radio
Join security and risk expert John Pironti and Dark Reading Editor-in-Chief Tim Wilson for a live online discussion of the sea-changing shift in security strategy and the many ways it is affecting IT and business.