News
3/13/2008
09:10 PM
Terry Sweeney
Terry Sweeney
Commentary
Connect Directly
Facebook
Twitter
RSS
E-Mail
50%
50%

What Sticks

And what doesn't in the startup world doesn't appear to have much to do with technology. Like in sports, whoever can deliver on the fundamentals -- in this case, basic business fundamentals, stands a better chance of thriving in the market.

And what doesn't in the startup world doesn't appear to have much to do with technology. Like in sports, whoever can deliver on the fundamentals -- in this case, basic business fundamentals, stands a better chance of thriving in the market.OK, so that last sentence may read as appallingly self-evident. But it emerges time and again in this self-assessment Byte & Switch did of its top 10 startups from the summer of 2007. Where companies fell short wasn't because the technology was ahead of its time or too complex (yeah, right -- like that ever stopped a storage vendor with an idea).

It was because the business parts misfired.

Swiss vendor Agite Software lost its American distributor for reasons it doesn't really care to discuss. Open-source management vendor Qlusters swapped out CEOs and is equally loathe to parse the reasons. In both cases, incompatibilities that had nothing to do with interfaces or protocols or technology.

And is coyness a business strategy? Ocarina seems to think so. Better to drop it and test whether its broad-based compression has any real legs in the marketplace. (Coming, the CEO says.)

Startups that have won reseller and OEM deals (a revenue cornerstone for any startup) look to be most squarely on the road to longevity. Clustered IP vendor Pivot3's done relatively well here, but ProStor has really excelled with partners and OEM deals for its removable media solution.

Too often we as an industry get overly focused on whether technology will work or find acceptance in the marketplace. That line of thinking only addresses half the challenge. How good the business execution is going to be is a far harder issue to judge, especially with companies like these that have no track record.

The business of storage is, still, business.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Current Issue
Five Emerging Security Threats - And What You Can Learn From Them
At Black Hat USA, researchers unveiled some nasty vulnerabilities. Is your organization ready?
Flash Poll
10 Recommendations for Outsourcing Security
10 Recommendations for Outsourcing Security
Enterprises today have a wide range of third-party options to help improve their defenses, including MSSPs, auditing and penetration testing, and DDoS protection. But are there situations in which a service provider might actually increase risk?
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2013-7445
Published: 2015-10-15
The Direct Rendering Manager (DRM) subsystem in the Linux kernel through 4.x mishandles requests for Graphics Execution Manager (GEM) objects, which allows context-dependent attackers to cause a denial of service (memory consumption) via an application that processes graphics data, as demonstrated b...

CVE-2015-4948
Published: 2015-10-15
netstat in IBM AIX 5.3, 6.1, and 7.1 and VIOS 2.2.x, when a fibre channel adapter is used, allows local users to gain privileges via unspecified vectors.

CVE-2015-5660
Published: 2015-10-15
Cross-site request forgery (CSRF) vulnerability in eXtplorer before 2.1.8 allows remote attackers to hijack the authentication of arbitrary users for requests that execute PHP code.

CVE-2015-6003
Published: 2015-10-15
Directory traversal vulnerability in QNAP QTS before 4.1.4 build 0910 and 4.2.x before 4.2.0 RC2 build 0910, when AFP is enabled, allows remote attackers to read or write to arbitrary files by leveraging access to an OS X (1) user or (2) guest account.

CVE-2015-6333
Published: 2015-10-15
Cisco Application Policy Infrastructure Controller (APIC) 1.1j allows local users to gain privileges via vectors involving addition of an SSH key, aka Bug ID CSCuw46076.

Dark Reading Radio
Archived Dark Reading Radio
Cybercrime has become a well-organized business, complete with job specialization, funding, and online customer service. Dark Reading editors speak to cybercrime experts on the evolution of the cybercrime economy and the nature of today's attackers.