News
9/14/2010
01:02 PM
Connect Directly
RSS
E-Mail
50%
50%

Bing Overtakes Yahoo In Search

Microsoft's "decision engine" now trails only Google as so-called MicroHoo alliance takes effect.

Microsoft Bing is now the nation's number two search engine, as it surpassed Yahoo in terms of total share in August, according to new numbers from market watcher Nielsen. Google remains in the top spot.

For the month, Bing garnered 13.9% of all U.S. search traffic, up from 13.6% in July, according to Nielsen. Yahoo's share over the same period declined from 14.6% to 13.1%. Google, meanwhile, made a slight gain, as its share increased from 64.2% in July to 65% in August.

That Bing has overtaken Yahoo shouldn't be surprising. Yahoo agreed to outsource search to Microsoft under an alliance struck last year, and the integration went live Aug. 24. Bing is now serving up search results on Yahoo sites.

The integration is thus far complete only in the U.S. and Canada, with other countries to follow. Yahoo also plans to adopt Microsoft's adCenter as its online advertising platform. Microsoft officials have said that work should be complete in the fall.

Microsoft and Yahoo announced the alliance on July 29, 2009. Under the ten-year pact, Microsoft will place its Bing search engine on all Yahoo sites and, initially, keep 12% of the revenue from Yahoo-driven searches. Yahoo will handle sales and marketing for premium search ads for both its own properties and Microsoft's.

Also, Microsoft agreed to hire a minimum of 400 Yahoo employees on a full-time basis as it extends Bing to Yahoo's Web sites. It also agreed to hire an additional 150 Yahoo workers to help with the transition.

Yahoo can terminate the arrangement if search traffic generated by the alliance falls below a specified percentage of rival Google's traffic. Yahoo also retains the right to expand the partnership by adding Microsoft's mapping and mobile search services to its Web properties.

Microsoft must submit to Yahoo copies of all data it collects from its sites while providing search services, according to SEC documents filed by the companies. Yahoo CEO Carol Bartz has said that, by in effect outsourcing search to Microsoft, her company can save $200 million in annual capital expenditures through reduced spending on search-related operations.

Comment  | 
Print  | 
More Insights
Register for Dark Reading Newsletters
Partner Perspectives
What's This?
In a digital world inundated with advanced security threats, Intel Security seeks to transform how we live and work to keep our information secure. Through hardware and software development, Intel Security delivers robust solutions that integrate security into every layer of every digital device. In combining the security expertise of McAfee with the innovation, performance, and trust of Intel, this vision becomes a reality.

As we rely on technology to enhance our everyday and business life, we must too consider the security of the intellectual property and confidential data that is housed on these devices. As we increase the number of devices we use, we increase the number of gateways and opportunity for security threats. Intel Security takes the “security connected” approach to ensure that every device is secure, and that all security solutions are seamlessly integrated.
Featured Writers
White Papers
Cartoon
Current Issue
Dark Reading's October Tech Digest
Fast data analysis can stymie attacks and strengthen enterprise security. Does your team have the data smarts?
Flash Poll
10 Recommendations for Outsourcing Security
10 Recommendations for Outsourcing Security
Enterprises today have a wide range of third-party options to help improve their defenses, including MSSPs, auditing and penetration testing, and DDoS protection. But are there situations in which a service provider might actually increase risk?
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2012-2413
Published: 2014-10-20
Cross-site scripting (XSS) vulnerability in the ja_purity template for Joomla! 1.5.26 and earlier allows remote attackers to inject arbitrary web script or HTML via the Mod* cookie parameter to html/modules.php.

CVE-2012-5244
Published: 2014-10-20
Multiple SQL injection vulnerabilities in Banana Dance B.2.6 and earlier allow remote attackers to execute arbitrary SQL commands via the (1) return, (2) display, (3) table, or (4) search parameter to functions/suggest.php; (5) the id parameter to functions/widgets.php, (6) the category parameter to...

CVE-2012-5694
Published: 2014-10-20
Multiple SQL injection vulnerabilities in Bulb Security Smartphone Pentest Framework (SPF) before 0.1.3 allow remote attackers to execute arbitrary SQL commands via the (1) agentPhNo, (2) controlPhNo, (3) agentURLPath, (4) agentControlKey, or (5) platformDD1 parameter to frameworkgui/attach2Agents.p...

CVE-2012-5695
Published: 2014-10-20
Multiple cross-site request forgery (CSRF) vulnerabilities in Bulb Security Smartphone Pentest Framework (SPF) 0.1.2 through 0.1.4 allow remote attackers to hijack the authentication of administrators for requests that conduct (1) shell metacharacter or (2) SQL injection attacks or (3) send an SMS m...

CVE-2012-5696
Published: 2014-10-20
Bulb Security Smartphone Pentest Framework (SPF) before 0.1.3 does not properly restrict access to frameworkgui/config, which allows remote attackers to obtain the plaintext database password via a direct request.

Best of the Web
Dark Reading Radio
Archived Dark Reading Radio
Follow Dark Reading editors into the field as they talk with noted experts from the security world.