Careers & People

8/27/2018
03:40 PM
Connect Directly
Twitter
Twitter
RSS
E-Mail
50%
50%

Why CISOs Should Make Friends With Their CMOs

A partnership between IT security and marketing could offer many benefits to each group - and to the entire enterprise.
Previous
1 of 7
Next

Image Source: Adobe Stock (the_lightwriter)

Image Source: Adobe Stock (the_lightwriter)

It might not seem like CISOs and CMOs have much in common, but both executives stand to gain by becoming allies.

Every day cybersecurity factors, such as bad breach publicity and phishing impersonators, erode enterprise brands — thereby diminishing the effectiveness of a CMO's daily efforts. Brand value goes down, email marketing ROI gets trashed, and customer churn increases, all of which reflect poorly on the chief marketer. CMOs need help from CISOs to lock down risk factors. On the flip side, CISOs grapple with a number of challenges that CMOs could help them with, including insecure marketing technology and communication processes, breach response communication, and inadequate budget for preserving brand value.

While CISOs and CMOs might never become corporate besties, there's clearly a lot of room for some mutual back-scratching. Here are some proof points to show why a partnership between this pair of executives can benefit both parties, as well as their companies.

 

Ericka Chickowski specializes in coverage of information technology and business innovation. She has focused on information security for the better part of a decade and regularly writes about the security industry as a contributor to Dark Reading.  View Full Bio

Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
WebAuthn, FIDO2 Infuse Browsers, Platforms with Strong Authentication
John Fontana, Standards & Identity Analyst, Yubico,  9/19/2018
New Cold Boot Attack Gives Hackers the Keys to PCs, Macs
Kelly Sheridan, Staff Editor, Dark Reading,  9/13/2018
Yahoo Class-Action Suits Set for Settlement
Dark Reading Staff 9/17/2018
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Current Issue
Flash Poll
Surviving the IT Security Skills Shortage
Surviving the IT Security Skills Shortage
Cybersecurity professionals are in high demand -- and short supply. Find out what Dark Reading discovered during their 2017 Security Staffing Survey and get some strategies for getting through the drought. Download the report today!
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2018-17229
PUBLISHED: 2018-09-19
Exiv2::d2Data in types.cpp in Exiv2 v0.26 allows remote attackers to cause a denial of service (heap-based buffer overflow) via a crafted image file.
CVE-2018-17230
PUBLISHED: 2018-09-19
Exiv2::ul2Data in types.cpp in Exiv2 v0.26 allows remote attackers to cause a denial of service (heap-based buffer overflow) via a crafted image file.
CVE-2018-17231
PUBLISHED: 2018-09-19
** DISPUTED ** Telegram Desktop (aka tdesktop) 1.3.14 might allow attackers to cause a denial of service (assertion failure and application exit) via an "Edit color palette" search that triggers an "index out of range" condition. NOTE: this issue is disputed by multiple third par...
CVE-2018-17228
PUBLISHED: 2018-09-19
nmap4j 1.1.0 allows attackers to execute arbitrary commands via shell metacharacters in an includeHosts call.
CVE-2018-8889
PUBLISHED: 2018-09-19
A directory traversal vulnerability in the Connect Service of the BlackBerry Enterprise Mobility Server (BEMS) 2.8.17.29 and earlier could allow an attacker to retrieve arbitrary files in the context of a BEMS administrator account.