Verto Analytics study reveals longtime users prefer sticking to Yahoo despite hacks to avoid switching hassles.
Two data breaches in the past appear not to have impacted traffic on Yahoo as users continue to use its services and numbers remain roughly steady, reports San Francisco Chronicle quoting a study from digital measurement services Verto Analytics.
The Verto report, which studied post-breach traffic on the site, found that longtime users consider service switching a “hassle” and others view a data hack as “more of a nuisance than a danger.”
Yahoo suffered two major data breaches in 2013 and 2014, made public in December and September respectively. However, despite the breach disclosures, customer database stayed more or less steady at 45.7 million, as evaluated in September. December traffic was reported to be around 38.5 million, a reduction Verto attributed to less usage during the holiday season.
Yahoo is currently involved in working towards its business acquisition by Verizon which may see hard negotiations as a result of the breaches.
“We will continue to evaluate the situation before making any final decisions,” Verizon says.
Click here for full story.
About the Author(s)
You May Also Like
Guarding the Cloud: Top 5 Cloud Security Hacks and How You Can Avoid Them
April 4, 2024Cybersecurity Strategies for Small and Med Sized Businesses
April 11, 2024Defending Against Today's Threat Landscape with MDR
April 18, 2024Securing Code in the Age of AI
April 24, 2024
Black Hat USA - August 3-8 - Learn More
August 3, 2024Cybersecurity's Hottest New Technologies: What You Need To Know
March 21, 2024Black Hat Asia - April 16-19 - Learn More
April 16, 2024